While we can’t disclose just yet why we were doing the shoot and what it’s for, you’ll find out soon enough.

The campaign features the fabulous Detroit model Kelly Kirstein shot by Detroit fashion photographer Laur Nash. Photographer Andrew Fang was kind enough to join us all day to shoot the critical video footage that will accompany the still photography in the campaign.

Check out the behind the scenes photos from the shoot and stay-tuned for more details in February about what we’re up to.  We’re really excited about this one. Could 2013 be the Year of the Redhead at Whip Hand?