Whip Hand Cosmetics Teams with How to be a Redhead to Create Lip Palettes Exclusively for Redheads

New York, NY and Detroit, MI  March 07, 2013  — Over the past ten years, natural born redheads and founders of How to be a Redhead, Adrienne and Stephanie Vendetti, have explored all shades of lip color in search of hues to complement their hard to match complexions. When their experience met the experts of Whip Hand Cosmetics the result is revolutionary: Redhead friendly lip products that promote confidence and beauty.

Whip Hand Cosmetics "How to be a Redhead" Redhead-Friendly Cosmetics Collection | Model Kelly Kirstein | Photography: Laur Nash

“Redheads have traditionally been an under-served group whenit comes to cosmetics,” says Riese Lauriat, founder and chief makeup artist at Whip Hand Cosmetics, “We wanted to present a line of products that makes it easy for women with red hair to find their perfect shade.”

With the help of the Vendetti sisters, Whip Hand Cosmetics designed two lip palettes completely inspired by redheads. The daytime look, EmpoweRED™, features cool toned lip crèmes, while GlamouRED™ is a warm creme collection to prep lips for a night on the town. Each palette comes with four lip cremes to give redheads a choice depending on their mood and occasion.

Adrienne Vendetti of How to be a Redhead says, “What’s different about these lip palettes is that they empower and beautify redheads at the same time!”

Each lip palette comes with a premium Stilazzi travel lip brush for application. The lip palette retails for $49. Palettes will premiere at Rock it Like a Redhead, How to be a Redhead’s first live beauty and fashion event for Redheads on March 16, 2013. A discounted rate will be offered to event attendees.

About Whip Hand Cosmetics

Whip Hand Cosmetics provides ultra-premium, professional makeup artist quality cosmetics Made in Detroit with Attitude™. Aside from lip cremes, the Whip Hand Cosmetics collection includes high-pigment eyeshadows and blushes, lip veneers, creme blushes and professional skincare and prep products. Whip Hand Cosmetics is headquartered in Detroit, Michigan, USA.

About How To Be A Redhead

How to be a Redhead is the only online source for redheads. It offers beauty, fashion and healthy  living recommendations. How to be a Redhead’s mission is to empower every redhead woman to feel confident, to look amazing and to rock their beauty. Red hair is more than a color, it’s a lifestyle!

How to be a Redhead is headquartered in New York City, USA.

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